On the level of the Libyan state, Whiba Holding is a key player in the importation of grains, rice, and wheat as it provides more than 48% of the market’s need. Thanks to its silos and warehouses, the group has built international partnerships and bounds of trust with top food, livestock, and grains suppliers around the world. Together with this, Whiba Holding operates locally through many food trading companies to ensure providing high-quality goods to the Libyan market.
Whiba Holding has shown great interest in exporting as part of its business strategy to strengthen its presence in the African market. The group has recently started supplying nearby countries with food products of different in-house registered brands including Al-Safwa, Al Imtiyaz, and Springo. To expand its networks, Whiba Holding has also participated in international exhibitions and fairs including Gulf Food 2023, Anuga International Food Industry Trade Fair, and Made in Libya 2023 Exhibition.